MEET THE TEAM BEHIND THE VISION
Founder & CEO
TED SIMONS
Ted brings a unique combination of operational leadership, business development, marketing strategy, and sports technology expertise to Synergy Group Consulting and its clients. As COO of Nicklaus Academies Worldwide for more than 18 years, he oversaw the development and launch of 28 golf academies and training centers across 14 countries under the Jack Nicklaus brand, leading initiatives focused on facility development, business operations, coaching systems, technology integration, and international growth.
He also spent more than 20 years as Founder and President of Synergy Group Marketing, where he worked with leading sports and lifestyle brands on brand strategy, go-to-market planning, sponsorships, marketing campaigns, customer engagement, and business growth initiatives.
Through Synergy Group Consulting, Ted now partners with sports and golf businesses to develop and execute innovative concepts ranging from next-generation driving ranges and training facilities to sports technology solutions and operational strategies. He works closely with clients on business planning, market positioning, revenue strategy, customer experience, partnerships, and long-term growth—helping turn ideas into scalable, real-world solutions.
Senior Consultant
DUSTIN SIMONS
Dustin brings more than 20 years of operational leadership experience across the resort, golf, marina, and mountain industries. His expertise includes golf course and marina operations, guest flow strategy, facility development, budgeting, staffing, and the integration of POS and RFID systems designed to improve operational efficiency and enhance the guest experience.
Throughout his career, Dustin has led and supported the development of resort infrastructure including rental facilities, retail spaces, tune shops, ticketing operations, and base area functions. He also contributed to the redesign of the championship-level Osprey Meadows Golf Course at Tamarack Resort in Idaho, combining operational insight with long-term strategic planning.
With a hands-on, solutions-driven approach, Dustin helps clients develop scalable operational systems, optimize guest experiences, and bring innovative resort and golf concepts to life.
Marketing Director
JENNIFER LYONS
With 18+ years of experience in marketing, creative project management, and strategic planning, Jennifer has helped brands bring ideas to life across retail, financial services, technology, hospitality, sports, and startup environments. Jennifer’s experience spans both domestic and international markets, working with organizations ranging from global brands to emerging businesses.
She thrives at the intersection of strategy and execution — turning complex ideas into organized, impactful initiatives that drive growth and elevate brand experiences. Passionate about all things brand, Jennifer specializes in developing go-to-market strategies, leading large-scale creative projects, streamlining workflows, and executing memorable events and campaigns.
Having worked across both large enterprise organizations and fast-moving startups, she brings a balanced perspective that combines strategic thinking, operational efficiency, and creative execution — helping businesses move from vision to execution with clarity and confidence.